Book Publishing without Pain – Part 2 of 5.   Fantastic Benefits of Self Publishing
Benefit #2 (Money)
For those of you just tuning in, this is the second installment of this illustrious blog series entitled
5 Fantastic Benefits of Self Publishing
written out of a sense of duty and actual love for first time authors, according to many years of experience as an author, book editor, and publisher. I’m a bit crusty but quite well-meaning, and I want to save you time and tears. So here I go again . . .

Fantastic Benefit #2: Money.
Why does it make good business sense to self-publish? Consider the following: a conctract with the book publisher doesn’t give you an ironclad guarantee that your book will ever end up on the shelves. At all. Anywhere. They may love your book now, but they’re entitled to change their minds. “Oops, we’re not going to be publishing it after all. We’ll just keep it in our files. That’s all right with you, isn’t it?”
If you’re a new author, and your publisher does follow through and a book is born, your publisher will allocate zero marketing dollars to promote your book. It’s sink or swim. If your book does sell well, it will be due, without a doubt, to your own hard work and ingenuity – and your reward will be a tiny fraction of the book’s total profits.

Self-publishing (actually I prefer the term “independent publishing” to escape negative connotations) can involve a bit more risk, but it also means that the extensive marketing footwork you do will go to producing income for the person who most deserves it. After all, you’re the one doing all the work to ignite buzz about your book. Not only that, you wrote it! Don’t you deserve to reap 100% of the profit? Maybe I’m old-fashioned . . .

Seriously, it makes sense, doesn’t it? One of the greatest perks I get from collaborating with authors is seeing our independently published books create more reader excitement and interest than their traditionally published counterparts. Not that I’m competitive or anything. Competition is for wimps.

Stay tuned.
Next blog I’ll be spilling the beans about Fantastic Benefit #3, and boy, is it a doozy.

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Ceci Miller owns CeciBooks, an editorial and book publishing consultancy that empowers authors to write, publish, and market irresistible books that uplift and inspire. Ceci has written, co-authored, and edited books with bestselling authors and experts since 1988. See new and popular book projects. Also . . . Find expert information on writing, publishing, and marketing a book in CeciBooks Chats (Getting Started series is FREE).A graduate of the University of Iowa Writer’s Workshop, Ceci Miller is also the author of two published children’s picture books, and former contributing editor for Darshan, an international magazine. A student of yoga and meditation since 1976, Ceci leads seminars that explore language as a vehicle for personal transformation. Based on her book Sacred Visitations, and the popular book she co-authored with John Lee, Writing from the Body, Ceci’s work (both with CeciBooks authors and in public programs) blends writing, intuitive guidance, and contemplative practices that connect right brain creativity with your true intention.